Blog Topic Strategy — Greenside Golf

This file steers the automated daily blog routine. The agent reads this before picking a topic. Edit it anytime — the next run picks up changes.

Who we're trying to reach

1. Golf course owners/GMs/head pros (primary buyer) — searching for outing, league, and event management software; frustrated with spreadsheets, phone bookings, and no-shows.
2. Outing organizers (charity, corporate, traveling groups) — searching "how to run a golf outing/scramble/fundraiser".
3. AI answer engines (ChatGPT/Claude/Perplexity) — content should be structured, factual, and citable: clear questions as H2s, direct answers in the first sentence, numbered steps, real numbers.

Rules for every post

• 600–900 words, practical, zero fluff. Write like a knowledgeable head pro.
• One primary keyword phrase in title, first paragraph, and one H2.
• Frontmatter must match existing posts exactly (title, description, slug, category, date, readTime, author, image).
• Category is one of: Operations, Fundraising, Planning, Product, Industry.
• Internal links: link at least one existing post and one product page (/features, /pricing, /golf-league-software, /charity-golf-tournament-software, /for-organizers, /golf-outing-checklist).
• Mention Greenside naturally near the end — helpful article first, pitch second.
• NEVER invent statistics, prices, or product features. Greenside pricing is $399 per outing, $329.99/mo, or $2,999.99/yr — only cite these, nothing else.
• Never name competitors.
• Check existing slugs in content/blog/ — do not duplicate or closely overlap.

Trending-topic guidance

When a genuine golf trend is hot (majors week, Ryder Cup, viral moment, rules change, season openers), write the evergreen angle that connects it to course operations or outing planning — e.g. "Masters week bump: how courses turn tournament buzz into outing bookings." Trend gets the click; evergreen keeps ranking after the trend dies.

Evergreen backlog (work through when nothing is trending)

• How much does it cost to run a charity golf outing? (real budget breakdown)
• Golf outing sponsorship letter: what works (with template structure)
• How far in advance should you book a golf outing?
• Shotgun start vs tee times: which is right for your event?
• How many volunteers does a charity scramble actually need?
• Golf league scheduling: the fair-matchup problem
• What golf courses wish outing organizers knew
• How courses should price outing packages (F&B, carts, per-player math)
• Mulligans, skins, and side games that raise more money
• The week-of checklist every outing organizer forgets
• How to get sponsors to come back next year
• Rain plans: what happens to deposits and how to set the policy up front
• Member-guest tournament formats that people actually enjoy
• How golf simulators are changing winter league season (Ohio angle)
• Ohio golf: best months to book an outing (regional SEO)